Getting Started

You know a strong social media presence matters — but finding the time or energy to build one can be a challenge.

Whether your focus is Instagram, Facebook, LinkedIn, or X, this introductory service helps you create a polished, professional foundation for your brand online.

Every client’s needs are unique, so each project is customized and may include:

⚜️ Refreshing your profile photo and bio

⚜️ Archiving outdated or low-quality posts

⚜️ Curating your feed and pinning key content

⚜️ Following industry leaders and relevant accounts

⚜️ Unfollowing accounts that no longer reflect your brand

⚜️ Developing a content and brand strategy — colors, tone, and trajectory

⚜️ Guidance on how to optimize your social media presence

⚜️ Personalized support to help you feel confident and inspired to take the reins

Case Studies

Here are two examples of professional accounts I helped launch:

Both clients were entrepreneurs with dormant Instagram accounts. Together, we updated their profiles, refined their bios, removed outdated content, and developed fresh, cohesive visuals and messaging.

Through hands-on coaching, they learned the essentials of content creation and posting — and now each maintains a curated, professional online presence that serves as their digital business card.

@vanessaphillipswrites

Writer, Equestrian and Wellness Coach certified by the Institute for Integral Nutrition.