Content Creation
Thoughtful, strategic content is what transforms attention into genuine connection — and connection into growth.
With experience spanning art, entertainment, fashion, advertising, marketing, and PR, I create content that is not only visually compelling but culturally aware and strategically aligned. Every piece is designed to reflect your brand’s personality, strengthen your positioning, and resonate with the audience you want to attract.
Blending visual storytelling with industry insight and a deep understanding of music and culture, this service focuses on producing reels and posts that feel authentic, intentional, and relevant. The goal is never just to “post more,” but to create content that builds credibility, sparks engagement, and supports your long-term vision.
Support can be tailored to a targeted campaign around a launch or event, or structured as ongoing content creation to consistently grow your presence and deepen connection with your audience.
Case Study: @liebegalerie
Client: Liebe Galerie – Pop-Up Art Exhibition, Berlin
In October 2025, Berlin artists Ruby Müncho and Patrick Brehmer organized a spontaneous pop-up gallery and needed fast, effective promotion just days before opening. VIBE CURATION led marketing and PR for the event, producing 27 posts and dozens of stories within a short timeframe.
The main marketing reel and follow-up post reached over 6,000 views in under 48 hours. During the campaign period, the profile achieved 56,000 total views (66% from new audiences), more than 900 profile visits, and grew to over 700 followers.
The result was a vibrant, well-attended event supported by a strong digital presence that captured the gallery’s creative energy.
Case Study: @cafejuli_aachen
Client: Café Juli – Organic Café, Aachen
In 2022, I worked with Café Juli owner Alexandra Hirschfelder to strengthen her social media presence through strategic content creation and brand-aligned storytelling.
We optimized the Instagram profile for search, refined the brand narrative, and developed a consistent content strategy rooted in authenticity, community, and conscious consumption.
Over the following months, we produced reels and posts highlighting the café’s atmosphere, values, and products. One standout reel reached 11,500 views organically, significantly increasing visibility and engagement.
Our collaboration also included content creation in Cologne for Café Kogi, the fair-trade coffee brand featured at Café Juli, highlighting the café’s commitment to ethical sourcing and social impact.
The outcome was a cohesive, values-driven content presence that built trust, reach, and connection with a growing audience.
