Profile Optimization

Have you lost momentum on social media? Are you unsure what to post — or wondering why your growth has stalled?

No matter where you’re starting, a strategically optimized profile can transform how you’re perceived and who discovers you.

This “online makeover” goes far beyond surface-level edits. It refreshes and elevates your existing profile to improve discoverability, clarify your messaging, and present your brand with intention and confidence. Every detail is refined to ensure your presence feels cohesive, aligned, and impactful.

Each project is fully customized and may include bio and name optimization for stronger search visibility, content refinement and strategic cleanup, profile layout curation, creative direction, and clear brand positioning.

Where aligned with your goals, we also develop strategy around targeted paid promotions designed to expand your reach, attract the right audience, and accelerate sustainable growth.

The result is a polished, compelling presence that reflects your vision, builds credibility, and positions you for meaningful opportunities.

Case Study: @rosecutspaper

Client: Rosemary Carmen Smith — Bay Area-based analog collage artist

In January 2026, Rosemary hired me to help develop her practice and elevate her Instagram presence. One of our goals was to grow her profile from 405 to 1,000 followers by late February.

We optimized her bio and name field, created story highlights, and posted consistent, engaging content supported by targeted promotion.

The results exceeded our expectations. Her account grew from 405 to 1,000 followers in just two weeks — and has continued to climb, now approaching 4,000 followers in mid-February.

Rosemary’s most successful January reel reached over 144K views and 3,687+ likes, while her audience has expanded beyond the Bay Area to Los Angeles, New York, and Berlin.

The outcome is a strong, growing digital presence that reflects her artistry and connects with a global audience.

Case Study: @focusonbettah

Client: Martin Duffy — Berlin-based music photographer

When we began working together in 2022, Martin had 170 followers and an inconsistent visual layout. We refined his bio and developed a cohesive feed built around vertical black-and-white images framed in his signature white border that appear like a roll of film.

Today, his profile reads as a curated gallery that clearly reflects his artistic identity. He has grown his following to over 1.8K, gained industry recognition, and built a strong professional presence through consistent content and strategic collaborations.